Promotional emails feature a commercial message concentrated on driving purchases or other conversions and can be initiated or sent by you. These emails need a clear call-to-action to persuade different type of customers to take the next step and convert. They’re typically campaigns that, if performed properly, can help make revenue and give consumers a purpose to keep using your service.
While promotional emails do have the ability to develop customer engagement and retention, you don’t want to get in the habit of creating an offer to increase retention. To flourish over the long haul, you need customers to sincerely connect with your brand—not just stick around waiting for the cheapest price. Generating frequent promotions with the sole purpose of increasing retention may prove to be expensive in the long-run.