India has the world’s fastest-growing Smartphone market, making mobile advertising a smart way to promote products and services and share important business updates with customers. Among the various channels of mobile advertising, Bulk SMS marketing or instant message promoting is the fastest developing channel.


The bulk SMS marketing revolves around two types – Transactional SMS and Promotional SMS


Promotional SMS, as clear from the name itself, are the messages sent with an objective to promote your product or service. These include sales and marketing messages that are usually not requested by the recipients. Promotional SMS can be sent from 9AM to 9PM and only to phone numbers that are not on the NDNC registry (DND numbers).


Transactional SMS are those messages that are sent to the customers to update them with information necessary for using your product or service. For instance, the messages sent by banks about current account balance or about the transactions done at the ATMs, merchant stores, etc. Transactional SMS are delivered to DND (Do Not Disturb) numbers as well.

SMS marketing will be helpful for different sectors. Generally speaking, the goal of SMS marketing is to build a database of subscribers to increase customer loyalty.


  • The personal nature of mobile phones makes SMS marketing a very powerful tool.


  • Most people take their mobile phones everywhere – meaning they can be effective for time sensitive messages.


  • People tend to read virtually every text they get – unlike junk mail, spam or adverts which can be ignored.


  • Can be used with information from your customer relationship management system to target customers past on their past purchase behavior.