Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Email marketing can be more than just text, rich media formats can provide images and give your product or service texture and flavor. In email marketing, you have the complete attention of the potential customer.
Advantages of Email marketing-
- Email marketing is Easy to Use-
It has provided best options and tools to every day marketers to build and send email campaigns and help in sending commercial messages quickly and easily.
- You can reach global Audience-
Suppose someone is registering the to your site or or service s they want to know whether they are registered or nit these automated emails will let know that they are what ever may be the time they have registered they get these automated messages.
One of the biggest reasons for any business organization resort to email marketing mode of marketing for their brand awareness. It is one of the most cost effective marketing channels that won’t drain too much from your pocket, yet will give you the right result.
- Emails have the power to make people react:
It is the most personal and official data where consumers pay more attention when it reaches them directly unlike the Twitter message that they never read or the Facebook post that they often miss. Email is the original notification as we wake up in the morning and check emails.
- Email drives cross-channel access:
Consumers read emails on their computer, mobiles, and tablets. Emails opened in mobile can come with an app link that will tell them to download the app. Thus, from each device business organizations will obtain data for the consumer’s behavior and will be able to optimize their marketing activities accordingly. Consumers read emails on their computer, mobiles, and tablets. Emails opened in mobile can come with an app link that will tell them to download the app. Thus, from each device business organizations will obtain data for the consumer’s behavior and will be able to optimize their marketing activities accordingly.