According to DMANC, that is direct marketing association’s national report most email marketers send two to three email in a month to a single consumer the percentage of these are 35 per cent. In comparison, only 19 per cent sends just one email a month.
As a marketer sending a business email database is probably an excellent technique in generating the right amount of revenue. But along with this, you must know that what should be your standard frequency of sending a promotional email to a single consumer as many times consumers marks as a flag. In a survey among these, 45.8% mark these as flag as these mail too often. While 36.4% mark as a flag saying, they have not subscribed to them. And 31.6% send irrelevant content also 10.4% email impersonal.
You must understand these factors and send email to your client at the initial level as sending mail to new consumers for an increasing promotion that’s good, but you must try to maintain some frequency.
Along with sending a promotional email, you must send birthday email as this will help in maintaining a relationship with your customer. Tejarat Marketing, Never forget to send emails regarding your next launch, updates along with this you must take care that you must be in your standard frequency as crossing can lose your customer.
You can also learn the ways to promote your content among your existing customer by organic way
You can quickly naturally help your content by writing interesting blog posts, customer stories, testimonials, updates, and more.
How do consumers react to change in email frequency?
- Mark your email spam
- They disengage
- There is no noticeable change
- You get more sales and engagement
We have often heard about email marketing but have we understood it correctly, it is not only sending more and getting more and more revenue. You have to take care of many things like its content, frequency and more.